With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications
All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. BlogFree/index2.php'>Blog Marketing
shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.
"BlogFree/index2.php'>Blogs will soon become a staple in the information diet of every serious businessperson . . . . BlogFree/index2.php'>Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."
-- John Battelle, Business 2.0
Customer Review: Informative primer for corporate bloggers
A very useful book for those who want to understand how corporate blogging works, how their companies could use blogs and how to succeed in corporate blogging. Among the things I particularly like are: (1) The assertion and further elaboration that BlogFree/index2.php'>Blogging is really about three things: "Information", "Relationships" and "Knowledge Management". (2) "Be Real: The Scoble Story" which highlights the importance of authenticity and honesty in blogging. (3) "External BlogFree/index2.php'>Blogging Personality Types" where the values of different blogging styles (e.g. The Barber, The Blacksmith, The Bridge, The Window, The Signpost, The Pub, The Newspaper) was discussed.
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"We need a solid book explaining and illustrating and letting teachers know about these powerful tools. This book meets the need in an awesome way!" -Mike Muir, Director
Maine Center for Meaningful Engaged Learning
"This author is a gem! It startles me to be 'pulled' so happily through a text about these new Web tools in the context of good literacy instruction."
-Gary Graves, Senior Research and Evaluation Advisor, Technology in Education
Northwest Regional Educational Laboratory��
Discover how to harness Web tools to motivate and update student reading, research, and communication!
This book brings teachers a bold vision and on-the-ground Monday morning practicality. It will move educators to think differently about technology’s potential for strengthening students' critical thinking, writing, reflection, and interactive learning. Will Richardson demystifies words like "blog," "wiki," and "aggregator" making classroom technology an easily accessible component of classroom research, writing, and learning.
This guide demonstrates how Web tools can generate exciting new learning formats, and explains how to apply these tools in the classroom to engage all students in a new world of synchronous information feeds and interactive learning. With detailed, simple explanations, definitions and how-tos, critical information on Internet safety, and helpful links, this exciting book opens an immense toolbox, with specific teaching applications for
- Web logs, the most widely adopted tool of the read/write Web
- Wikis, a collaborative Webspace for sharing published content
- Rich Site Summary (RSS), feeding specific content into the classroom
- Aggregators, collecting content generated via the RSS feed
- Social bookmarking, archiving specific Web addresses
- Online photo galleries
This book makes it possible for anyone, no matter how inexperienced, to harness this amazing technology for the classroom today!
Customer Review: OK for teachers, great for everyone else.
This book is excellent for anyone interested in the basics internet technology. It is pitched at teachers, but actually I felt that most of the recommended teaching practices were impractical. I used to teach at a laptop school, and I wouldn't be able to implement most of them there, let alone at a school with only a computer lap. However, teachers can use these techniques to stay up to date in their subject area and to learn about new teaching practices. That alone makes this book worthwhile.
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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging According to these experts, blogs offer businesses something that has long been lacking in their communication with customers-meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. With a Foreword by Tom Peters, author of such business bibles as In Search of Excellence, this book uses more than 50 case histories to explain why blogging is an efficient and infinitely more credible method of business communication. BlogFree/index2.php'>Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. Business and marketing decision-makers will find themselves excited about the possibilities after just a few pages. Interviews with Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, Jonathan Schwartz of Sun Microsystems, and other prominent business leaders showcase how businesses are beginning to use blogs to connect with customers in new ways Explores how blogging has changed the rules of communication and competition Gives business owners the tools to launch an effective blogging strategy and the reasons why they should Robert Scoble (Redmond, WA) is a technical evangelist who helps run Microsoft's Channel 9 Web site. He is also the company's best-known blogger, whose blog is read by more than 3.5 million people annually and is the top-ranking business blog among Technorati's Top 100. Shel Israel (San Carlos, CA) has been a consultant for more than 20 years and played a key strategic role in introducing some of technology's most successful products, including PowerPoint, FileMaker, and Sun Microsystems' workstations. Customer Review: Very Helpful
As a novice blogger and blog reader, I found this book to be a very helpful initiation into the culture of blogging. While the authors can be a bit "preachy" at times, they do get their message across and I find that their views on what blogging is all about ring true. If you are already out there in the blogosphere, you will probably not find anything new here. However, if you are just getting your start, and especially if your business is just getting its start in blogging, this is an important book to read.
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Virtual collaborative team environments face unique challenges because their communication is not face-to-face. Managing Virtual Teams: Getting the Most from Wikis, BlogFree/index2.php'>Blogs, and Other Collaborative Tools provides practical advice for managers of distributed teams who must design the internal systems and meet deadlines with a diverse team, and for team members who want to develop and maintain professional relationships. To address these needs, this book is divided into three parts. Part I discusses team dynamics, project management and development, and forms of communication. Part II covers the types of tools currently available for collaboration such as wikis, blogs, RSS feeds, and more, and describes the different feature sets of each. Part III explains the various features of the book's companion wiki.continue....
If you want to start blogging fast, but don’t want to get sidetracked by the details, then you need a Visual QuickProject Guide!
Writing in a journal is all well and good, but when you're ready to share your musings with the world (and you think the world is ready to receive them!), a blog is the way to go. For just $12.99, this compact guide shows you how! Using big, bold full-color pictures and streamlined instructions, it covers just the need-to-know essentials that will get you blogging with leading free blog software--Google’s BlogFree/index2.php'>Blogger--in a matter of minutes. Best-selling author Elizabeth Castro takes you through each step of the blogging process--from acquainting you with the interface to setting up your blog, creating your profile, posting email, adding pictures and audio, and more. Occasional sidebars and tips point out other useful blogging tips and tricks.
Customer Review: Great book.
I love the Visual Quick Start series, and this book is no exception. It has jump starred my blog and I feel it is worth keeping around for hints and questions that come up. I wasn't sure if the book being published a few years ago would still be relevant but it is.
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